Telefônica Vivo
Internet of things
The Internet of Things
The Telefônica Vivo | IoT project was an innovative initiative launched in 2014, aimed at customers and employees. The goal was to demystify the concept of the Internet of Things (IoT) and demonstrate how this technology could transform our daily routines, both in offices and at home.
Parallax Scrolling
To achieve this, a website was carefully developed using Parallax Scrolling, a technique that creates depth and movement, providing an engaging and interactive browsing experience. This visually appealing approach made it easier to understand IoT concepts while maintaining a high level of user engagement.
Additionally, we incorporated extra tips in the form of easter eggs throughout the site. These "secrets" encouraged exploration and discovery, allowing visitors to learn more about IoT in a fun and interactive way. Each easter egg revealed new aspects of the technology, including M2M (Machine to Machine), smart cities, connected cars, automated homes, and wearable devices.
Digital transformation
The design of the scenes
All the design of the everyday scenes was meticulously thought out, including UX Writing efforts to create content that facilitated understanding and stimulated curiosity about the topic.
We mapped the browsing journey based on interactive stimuli, and developed a color scale through the fundamentals of Sensory Reality. This design initiative marked the beginning of the company’s main IoT-related actions in Brazil.
Revolutionize various aspects of modern life
The project was a pioneer in educating and inspiring, showing how IoT could revolutionize various aspects of modern life, leading a digital transformation through technology and anticipating a more connected and efficient future.
