Cubo de Conteúdo
streaming on web social TV
Campus Party 2012
Telefônica Vivo, in an innovative milestone, presented the first Social Web TV project in Brazil at Campus Party 2012. Named "Cubo de Conteúdo" this pioneering project developed a platform that enabled real-time interaction with streaming content. Through this platform, users could instantly publish videos, photos, audios, and comments, interacting from anywhere in the world with speakers and participants.
Featured project
The "Cubo de Conteúdo" stood out by bringing together renowned personalities from the digital world, promoting debates, lectures, and activities focused on trends and events on the web. All these activities were streamed live via Telefônica|Vivo’s Social TV, providing a unique and innovative experience to participants.
It is important to highlight that, although platforms like YouTube and others now promote similar interactions, Telefônica|Vivo's initiative in 2012 was the first of its kind carried out by a major brand in Brazil. The project attracted an audience of over one million viewers during the event, consolidating itself as an absolute success.
Cubo de Conteúdo platform
In addition to the conception and creation of the space, the project also involved the development of a complete visual identity, including logo design, reinforcing Telefônica|Vivo’s innovation and excellence in integrating technologies and real-time digital interaction.
With "Cubo de Conteúdo" Telefônica Vivo not only inaugurated a new era of digital interaction in Brazil but also demonstrated its commitment to innovation and quality, setting a standard that continues to influence the technology and communication market to this day.