The New Santander Mobile Internet Banking
The New Internet Banking was a revolutionary initiative
that transformed the digital experience for the bank's customers.
Attributes of the New Experience
The new platform was designed to offer a more intuitive, faster, and safer experience. With a user-centered focus, we simplified processes and optimized functionalities to ensure that all banking operations were carried out with maximum efficiency and convenience.
New Design
The design was completely revamped to reflect modernity and accessibility. We utilized a clean and functional approach, with a user-friendly interface that made navigation and access to information clear and organized.
New Customer Journey
We redefined the customer journey, creating a more fluid and personalized path. Each interaction was carefully planned to provide a unique experience, with solutions tailored to the specific needs of each user.
Featured Products
Validations and Case Studies
Before the launch, we conducted extensive validations and case studies to ensure the effectiveness and relevance of the new features. We collected feedback from various user profiles to continuously adjust and improve the platform.
Prototypes and A/B Testing
We developed detailed prototypes and conducted rigorous A/B testing to compare different versions of the platform. This allowed us to identify best practices and implement them, ensuring that the final product met the expectations and needs of our customers.
